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Brand Aura: Mastering Seller Tracking in the eCommerce Marketplace
In traditional distribution systems, products travel through well-defined channels—known distributors, established retailers, and predictable pathways. Companies enjoy visibility into who’s selling their goods, how they’re priced, and where they’re headed. The rise of eCommerce has shattered this structure. For product companies, the sprawling online marketplace is both a blessing and a curse. On one hand, it propels your products to customers faster than ever; on the other, it’s a Wild West where tracking the seller on marketplace platforms becomes a monumental challenge. Without control over who’s selling, what they’re offering, or how they’re presenting your brand, chaos creeps in.
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